Singapore followed in March, in a refurbished 15,000-square-foot penthouse with 1920s art deco flair, a panoramic city view, several thousand wines, and 20,000 Zalto glasses. In July, events include bike tours and hikes with luxurious picnics and, of course, tastings of Swiss wines. At the club in the Swiss ski village of Verbier, opened in December, you could sip rare Alpine vintages while contemplating snow-capped peaks at sunset. His motto: “Grow or die.”Īt the two outposts that opened within the past year, spectacular views are an additional part of the deal. Which is why the ambitious Ashton started taking his club concept global during the pandemic, despite travel and logistics issues. Today the club thrives, with 4,000 members and about 5,000 wines from 42 countries to buy and savor from its massive list-1,000 of them available by the glass.Īshton claims that only about 15% of those members are in the wine trade, which means there are an awful lot of serious wine lovers who were craving access to a huge selection of wines, where they can also store a couple of cases from their own collections to share with friends. I was wrong.īy 2018, Ashton had expanded upstairs to a second floor, adding a horseshoe bar and more cozy nooks with easy chairs and red velvet couches. When it did, in October 2015, I still doubted the club would succeed in a city brimming with great restaurants and wine bars. Standing in the middle of rubble, founder Grant Ashton sketched out his vision of an unstuffy place for oenophiles to sip and socialize: a cellar with thousands of wines, dark-paneled eating and meeting spaces, reasonable prices, and member wine storage in a former “invincible” bank vault. The first time I visited 67 Pall Mall in London, it was more noisy construction site than upscale wine club. JThe wine bar clubroom at 67 Pall Mall, London. London’s Plush Private Wine Club Embraces Digital-and Takes on the World
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